A breakthrough algorithm that accurately analyzes sentiment unsentimentally
Introducing advanced sentiment analysis specifically designed to deliver an accurate, unbiased, and objective view of consumer and voter attitudes. Satya, which means “truth” in Sanskrit and defines our purpose, goes far beyond sentiment by parsing out the true intention behind a person's opinion. Now, sentiment can be provided impartially, with a higher level of predictive accuracy than ever before.
Truth in Algorithms
Why choose Satya?
Accurately extract sentiment and nuances of opinion toward a wide range of topics with over 85% real-world accuracy, compared with 60% for IBM’s Watson
Take into account the context of online conversations and a writer’s political leaning and biases
Correctly interpret humor and irony.
Measure sentiment in dimensions such as trust/distrust, fear/ acceptance, allowing estimation of consumer interest or voter turnout
Identify and curate the most relevant and impactful data sources using search technology 20 times more effective than Google or Bing
Provide broader subject coverage, better reach, more frequent data points, and lower costs than focus groups
Track the reach of opinions beyond social media by analyzing the entire Web presence of influencers
Protect privacy by only using public information and anonymizing any information that identifies individuals
Track traveler sentiment as we emerge from the COVID-19 lockdown
Uncover shifts in traveler behavior that will become the new normal
Measure volatility and opnions that surveys miss
Track responses to industry messaging
Integrate your data with Satya's to create leading indicators
Monitor voter reaction to events, policies, and candidate statements
Track overall sentiment trends and positions as individual voters change their opinions
Analyze voter reaction to political opponents
Discover hidden patterns, unknowns, and get in front of emerging issues
Quickly identify and counter misinformation campaigns
Help refine messaging.
Correlate voter sentiment with polls to validate their accuracy
Satya Analytics and Tourism Alchemy™ in the News
Micro Segmentation Trends Discovered in New COVID-19 Traveler Study
News Release: Santa Barbara, CA – October 19, 2020
As the proprietary methodology dives deeper into the emotional triggers we see possibilities for marketers to identify and attract connected micro segments. As an example, there is an opportunity with a micro segment that combines upscale outdoor enthusiasts open to last minute offers within driving distance of the destination...