A breakthrough algorithm that accurately analyzes sentiment unsentimentally

Introducing advanced sentiment analysis specifically designed to deliver an accurate, unbiased, and objective view of consumer and voter attitudes. Satya, which means “truth” in Sanskrit and defines our purpose, goes far beyond sentiment by parsing out the true intention behind a person's opinion. Now, sentiment can be provided impartially, with a higher level of predictive accuracy than ever before.

Why choose Satya?

  • Accurately extract sentiment and nuances of opinion toward a wide range of topics with over 85% real-world accuracy, compared with 60% for IBM’s Watson
  • Take into account the context of online conversations and a writer’s political leaning and biases
  • Correctly interpret humor and irony.
  • Measure sentiment in dimensions such as trust/distrust, fear/ acceptance, allowing estimation of consumer interest or voter turnout
  • Identify and curate the most relevant and impactful data sources using search technology 20 times more effective than Google or Bing
  • Provide broader subject coverage, better reach, more frequent data points, and lower costs than focus groups
  • Track the reach of opinions beyond social media by analyzing the entire Web presence of influencers
  • Protect privacy by only using public information and anonymizing any information that identifies individuals


  • Track traveler sentiment as we emerge from the COVID-19 lockdown
  • Uncover shifts in traveler behavior that will become the new normal
  • Measure volatility and opnions that surveys miss
  • Track responses to industry messaging
  • Integrate your data with Satya's to create leading indicators

Learn more at www.tourismalchemy.com


  • Monitor voter reaction to events, policies, and candidate statements
  • Track overall sentiment trends and positions as individual voters change their opinions
  • Analyze voter reaction to political opponents
  • Discover hidden patterns, unknowns, and get in front of emerging issues
  • Quickly identify and counter misinformation campaigns
  • Help refine messaging.
  • Correlate voter sentiment with polls to validate their accuracy

Satya Analytics and Tourism Alchemy™ in the News

Micro Segmentation Trends Discovered in New COVID-19 Traveler Study

News Release: Santa Barbara, CA – October 19, 2020

As the proprietary methodology dives deeper into the emotional triggers we see possibilities for marketers to identify and attract connected micro segments. As an example, there is an opportunity with a micro segment that combines upscale outdoor enthusiasts open to last minute offers within driving distance of the destination...

Satya Analytics on Social Media

Tourism Alchemy