Introducing advanced sentiment analysis specifically designed to deliver an accurate, unbiased, and objective view of consumer and voter attitudes. Satya, which means “truth” in Sanskrit and defines our purpose, goes far beyond sentiment by parsing out the true intention behind a person's opinion. Now, sentiment can be provided impartially, with a higher level of predictive accuracy than ever before.
News Release: Santa Barbara, CA – October 19, 2020
As the proprietary methodology dives deeper into the emotional triggers we see possibilities for marketers to identify and attract connected micro segments. As an example, there is an opportunity with a micro segment that combines upscale outdoor enthusiasts open to last minute offers within driving distance of the destination...